boomity

David Siskin has a wealth of successful experience in strategic marketing, building brands and growing companies. From consumer products to service businesses, from start-ups to multi-national corporations, Siskin has successfully applied creative, analytical and organizational skills to making great ideas become a business reality.

Siskin founded The Ingenious Company (www.theingeniouscompany.com), a start-up business incubator out of which Boomity was born. Prior to The Ingenious Company, Siskin founded, Addwater, to help retail companies integrate the shopping experience across catalogue, web and in-store environments. In 2001, Siskin grew the business to over $30 million in revenues in a three year time frame, and was recognized by the San Francisco Business Journal three years in a row as being one of the top ten fastest growing companies in the Bay Area.

Siskin was one of the early partners of CKS Partners, the integrated marketing communications company known for pioneering the use of technology and new media in communications. As general manager of CKS Partners, San Francisco, Siskin advised companies such as McDonalds, Sears, MCI, Visa, United Airlines and Pacific Telesis, as well as a variety of start-up businesses. He led some of the world's largest branding programs that included the redesign of McDonald's packaging worldwide and the United Airlines graphic identity on planes and in terminals.

Siskin and his CKS team were particularly effective at applying their technical knowledge to non-technical companies and in integrating technology in consumer marketing. Siskin played a major role in the development of CKS from a start-up company to approximately $60 million in revenues in five years, culminating with their initial public offering in December, 1995.

Siskin spent more than 10 years as a consumer products marketing executive with Young and Rubicam, Grey Advertising and Foote, Cone & Belding. He was instrumental in the development and launch of major national consumer products and brands for such companies as Procter & Gamble, Johnson & Johnson and Clorox.

A long time resident of the San Francisco Bay Area, Siskin grew up in New York and graduated from George Washington University in Washington, D.C. He participates on the Board of Directors of numerous start-up, high-growth and non-profit organizations.

Humberto T Reyes has over 13 years of technology experience in the role of entrepreneur, manager and consultant for companies ranging in size from start-ups to Fortune 100.

Reyes was responsible for the research, development and launching of a Business to Business marketplace in the winery industry. As a consultant Humberto has developed and designed a variety of mission critical enterprise applications in the services, social networking and high tech industry.

Humberto Reyes was part of the team that engineered, developed and deployed a social network framework for social networks such as Faceboook, MySpace and Hi5, etc. He also developed and launched a SCORM 1.2 API implementation for a proprietary LMS (Learning Management System), including the backend and user interface.

Humberto's extensive experience in social networks includes developing social networking applications and designing an advertising and currency monetization platform for Social Media—Offer Wall. He's also had extensive experience in the research, development and implementation of technology for a B2B marketplace in the winery industry.

Prior to Humberto’s experience in social media and the wine industry he was the Director of Customer Service for More.com where he increased call handling 75% and developed new sales strategies that increased sales 180% and expanded the sales team from 10 to 50 representatives. Reyes has a B.A. in economics and Spanish literature from the University of California at Berkeley and a Masters of Divinity from the Nazarene Theological Seminary in Kansas City, Missouri.

Jeremy Kossen is a digital communications and marketing strategist, who in the roles of senior level marketing executive, interactive agency principal and executive creative director, has helped companies from start-ups to global brands develop and execute integrated marketing and communications strategies. Jeremy's experience includes online and offline marketing, PR, social media, search (SEO and SEM) and interactive advertising spanning several industries including technology, e-learning, mobile (publishing, advertising, SMS, mobile applications), real estate, film and television.

After his film studies at UCLA, Kossen worked in feature-film and television development with Sasha Harari, executive producer of "The Doors" and Jean-Claude Van Damme's $100M grossing film, "Street Fighter". Jeremy has worked with entertainment conglomerates including Sony Pictures, Columbia TriStar and Fox Searchlight, interactive agencies such as Grey Interactive (now G2), Organic and Neo@Ogilvy and technology companies including Microsoft, Novell and Cisco.

In the e-learning industry, Kossen was an early pioneer and founding team member of Logilent, a leading e-learning company acquired by Toolwire. As Logilent's director of marketing communications, Jeremy created high-impact, ROI-driven marketing programs while cultivating and nurturing relationships with Microsoft and Novell. Kossen developed marketing programs leveraging innovative inbound marketing and direct response tactics that consistently generated leads at an unheard of $5 per lead with a conversion rate of 12 – 15%. The partnerships he developed with Microsoft and Novell helped drive over 75% of the company's revenue, while his marketing and business development accomplishments played a significant role in the company's growth and ability to secure multiple rounds of venture capital funding.

Kossen also has extensive experience in social media beginning with Various, Inc., a multimedia entertainment company and operator of many of the first social networks. As the director of business development, he oversaw affiliate marketing programs for sites such as FriendFinder, Amigos.com, Dine.com and JewishFriendFinder.com and strategic partnerships with several major media companies culminating in the acquisition of the company and its subsidiaries for $500 million in cash and securities. Kossen later founded, JewTube, a social network and the most popular Jewish video-sharing site.

In the mobile media space, Kossen was the director of strategic alliances for Roundpoint Ltd, a developer of a mobile publishing platform used by the PR Newswire, the Webby Awards and international publishers such as The Economist, Business Weekly and The Guardian. At Roundpoint, Kossen oversaw marketing and business development and was responsible for developing alliances with interactive agencies and publishers in the U.S. and Europe. Further, he was responsible for the creation of the London office, built the marketing and business development departments at the company’s San Francisco headquarters, and was instrumental in helping the company secure $5 million in venture capital.

Kossen has spoken at numerous industry events, written for industry trades and contributed ongoing columns to several technology publications. Kossen was recognized by the ITTA (now CompTIA) for contributions to the marketing & communications committee. From a pool of nearly five-hundred applicants, he was selected by ROI 120—a partnership between the Center for Leadership Initiatives and Taglit-Birthright Israel—to participate in their annual global summit. ROI 120 is comprised of Jewish leaders and innovators throughout North America, Europe, Latin America, Asia and Israel.

Jeremy has been active in non-profit work. He was co-founder and COO of Altruity, an arts and entertainment collective that supported local artists, musicians and fashion designers. In this role, he secured major corporate sponsorships from companies such as Diageo and regularly produced charity events and weekly happy hours that helped raise money for local San Francisco charities.

Kossen did his undergraduate work at the University of California, Los Angeles where he studied political science and film.