David Meerman Scott, bestselling author of The New Rules of Marketing & PR, and Greg Jarboe, author of YouTube and Video Marketing: An Hour A Day, go on a tour of marketing videos, reviewing various case studies. The original idea for the Blendtec YouTube videos came from the company's research and development lab where staff began blending 2X4s. The first Blendtec video was produced for $50. Not only did the video garner millions of views but it also boosted blender sales by more than 700%.