We now live in a permission-based culture. No longer do we tolerate interruption marketing, in fact we likely will label this spam. Buyers of products and services want control over what information they consume online. Webinars are the truest sense of permission-based marketing as your leads willingly sign up for your presentation, take time out of their day to pay attention to your information. What more could you ask for?
But why would they do that? Because you are offering something of value to them, this is a critical element, so make sure you know your target market’s pain points and offer them a solution in your webinar.
Webinar Success Strategy #1: Promote The Webinar Everywhere
Get it out there and they will come….just remember, only about half who register will actually attend. It is wise to record your webinar with a screen recording software, then you are able to share the recorded version with those who could not or forgot to attend the live version. Also, make sure you remind them about the webinar via email approx. 1 hour to 30 minutes prior to the webinar start time.
Here are some ideas for gaining exposure to your webinar:
· Email Marketing
· Facebook Fan Page/Groups
· Facebook Events
· LinkedIn Events
· Facebook Ads
· LinkedIn Groups
· LinkedIn Ads
· Twitter
· Blog Post
Webinar Success Strategy #2: Know Your Audience
Ask your audience questions or a survey or have them submit questions before the webinar. You could even create webinars entirely around this concept, called the Q & A webinar. If you just …
You may have heard the term “tribes” which Seth Godin coined in his book of the same name. He speaks of Tribal Management and mentions, “What people really want is the ability to connect to each other, not to companies. So the permission is used to build a tribe, to build people who want to hear from the company or cause because it helps them connect, it helps them find each other, it gives them a story to tell and something to talk about.” This is the essence of an online community.
What Is An Online Community?
An online community is similar to the tribe concept as it is a place for a group of people with similar interests to congregate, share and learn from one another, but especially to grow as a result of the community. It is a place where a brand can connect with their existing clients, build relationships and brand loyalty. It can also be an engaging platform to introduce prospects to your business products and services. …
Long tail keywords have been used in many search engine optimization campaigns to maximize results. They are key phrases that consist of several words instead of just one or two.
A short tail keyword, for example, is “roses” or “English roses” while a long tail phrase could be “how to grow English roses without pesticide.”
The reason why a lot of people use long tail keywords is because this strategy filters out the information they don’t want to see. When people search for information online, they often type one or two keywords in the search box to find what they are looking for, but more informed online users type in a longer string of words to get the results they want quicker.
For SEO specialists, getting good search engine rankings using long tail terms would mean that the traffic that they get would be more focused and specific. It also means that the conversion rate would be higher. Users are more likely to try your …
Long tail keywords have been used in many search engine optimization campaigns to maximize results. They are key phrases that consist of several words instead of just one or two.
A short tail keyword, for example, is “roses” or “English roses” while a long tail phrase could be “how to grow English roses without pesticide.”
The reason why a lot of people use long tail keywords is because this strategy filters out the information they don’t want to see. When people search for information online, they often type one or two keywords in the search box to find what they are looking for, but more informed online users type in a longer string of words to get the results they want quicker.
For SEO specialists, getting good search engine rankings using long tail terms would mean that the traffic that they get would be more focused and specific. It also means that the conversion rate would be higher. Users are more likely to try your …
Nielsen Online says "member communities" (e.g., social networks and blogs) have become more popular than e-mail. This is a clear indication that the world of communication is shifting quite rapidly. So what does this mean for business? Should email be dropped in favor of social media? Not so fast - while participation in social media has grown exponentially, older adults (I use this term loosely), are still locked into the traditional method of communicating via email. In fact it is estimated that the use of email has actually grown 11% in the past year. These email users are often the consumers with the greatest disposable income and are the decision makers within organizations.
However, one must recognize the rapid shift that is happening. Generations Y and Z (those under age 35) rarely consider email as an option. In fact, the majority of this younger segment never used email at all. We all know about the explosion of social networks like Facebook and MySpace, but …
We are thrilled to announce three new features this week. We encourate you to try them on your groups and feel free to contact support if you need any pointers.
1. Group Widgets
You many now place any industry standard widget within your group pages. Just go into the Control Panel and select manage widgets. Once published you will see this on your group pages. (You will notice a widget on the page you are currently reading). Below is an example of a fund raiser widget.
2. Group Badge
On your main overview tab, you will now see a "badge" on the bottom right hand side of the page. This can be "grabbed" by any user and placed on thier website or blog. This is a great way to introduce your group to others across the web. Below is a sample badge.
3. Group Homepages
Every group that is set up with "Premium Tools" will have the ability to customize it's own …
How companies are benefiting from Web 2.0: McKinsey Global Survey Results
The heaviest users of Web 2.0 applications are also enjoying benefits such as increased knowledge sharing and more effective marketing. These benefits often have a measurable effect on the business.
Over the past three years, we have tracked the rising adoption of Web 2.0 technologies, as well as the ways organizations are using them. This year, we sought to get a clear idea of whether companies are deriving measurable business benefits from their investments in the Web. Our findings indicate that they are.
Nearly 1,700 executives from around the world, across a range of industries and functional areas, responded to this year’s survey.1 We asked them about the value they have realized from their Web 2.0 deployments in three main areas: within their organizations; externally, in their relations with customers; and in their dealings with …
Helping Haiti
By On Dec 31, 1969
The reports out of Haiti are devastating. As the world scrambles to funnel resources, aide and money into the region, we wanted to make sure that our community knew how they can get involved today to help with the relief efforts. We have created a site to help raise awareness around this cause.
— please do everything that you can to spread the word.
Boomity Group > Haiti Positive Impact
Recently we have really been tinkering with our Groups, to make sure they are very optimized for search engines (and by search engines we mean Google). Getting organic traffic from the general web is a great opportunity to leverage and build your audience by using targeted content, keywords and landing strategies.
A recent group created for the Haiti Cause, was a great challenge as the internet is all a buzz over all things Haiti. As you can see from below we are in the top 1 of all search results for the keyword Haiti Positive Impact.
Careful planning and search consideration are key when you setup and are operating your group. Here are a few tips that you can use on your groups to increase traffic and build membership.
1. Group Name
Very important to name your group with something distinct (unique to find) or very relevant to your purpose. Your group name will appear in many places in the group, including your URLs.
2. Group …
Today's association execs, among other business groups, are trying to keep up with the flurry of online options to help communicate with members and prospective members. There's an onslought of educational offerings from ASAE, Association Forum, MPI, SNAP and many, many other associations to help you sort things out...not to mention the offerings by companies trying to sell their wares.
I'm out there attending many of the educational programs and networking events available. I must share that I am thrilled that many of the key challenges that associations and groups face can now be reduced - and possibly eliminated - with the unveiling of Boomity.
No matter what stage your association is in relative to social networking or online marketing, Boomity could lend significant support to your objectives. Here are some of the TOP challenges that I am hearing Boomity addresses within the association community:
