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Email Marketing

Contrary to popular belief spam and social media have not killed email marketing. To the contrary, according to the Direct Marketing Association (DMA), commercial email delivered an impressive $43.62 for every dollar spent in 2009. Contrast this to the second highest marketing ROI: Internet Search Advertising. Search delivered $21.85 for every dollar spent. While that is a healthy ROI, it's not even 50% of email's ROI.

Email marketing is not only much more cost-effective than snail mail, it’s also an efficient “high-touch” way to boost customer communications and keep in front of your customers and prospects.