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These exciting times have opened the floodgates for companies embracing this new paradigm shift. In fact, the Center for Marketing Research at the University of Massachusetts Dartmouth found that most businesses recognize the importance of experimentation and engagement, with 91 percent of companies reporting the incorporation of at least one social media service or tool in 2009. However, these opportunities do not come without some confusion, anxiety, patience, and commitment. Navigating these new waters is not easy nor does it necessarily result in overnight success.

Boomity recognizes the confusion and obstacles that rein in this new environment. It’s not that old business communications tools are no longer a part of a businesses strategy. In fact, the growth in email marketing is still on the rise. However, when you throw on top of the old reliable communication methods, all of the new venues, the decision in what to use, and how to manage it all can be daunting.

Boomity was developed for one reason only – that is to help business manage their communications efficiently and economically. With the proliferation of communication choices also comes the need to manage numerous products, passwords, and databases. We’ve eliminated all of that so you only need one place to go to manage all of your web marketing needs.

We at Boomity believe that this shift in communications requires a shift in thinking. It is no longer effective marketing to use a shotgun approach to spout messages to your target customer or member. The new way of communicating is through “Engagement in conversation.”

Engaging your customers, Members, or Prospects in conversation is what companies every day are recognizing is needed in order to be successful. We are in a world where people make decisions based on what other people have to say rather than what someone’s sales message might be.

So, if you have already recognize that building a Brand, loyalty, and referrals requires engaging people in conversation, Boomity is here to help. We can make your efforts focused, simplified, less chaotic and much more manageable.