We now live in a permission-based culture. No longer do we tolerate interruption marketing, in fact we likely will label this spam. Buyers of products and services want control over what information they consume online. Webinars are the truest sense of permission-based marketing as your leads willingly sign up for your presentation, take time out of their day to pay attention to your information. What more could you ask for?

But why would they do that? Because you are offering something of value to them, this is a critical element, so make sure you know your target market’s pain points and offer them a solution in your webinar.

Webinar Success Strategy #1: Promote The Webinar Everywhere

Get it out there and they will come….just remember, only about half who register will actually attend. It is wise to record your webinar with a screen recording software, then you are able to share the recorded version with those who could not or forgot to attend the live version. Also, make sure you remind them about the webinar via email approx. 1 hour to 30 minutes prior to the webinar start time.

Here are some ideas for gaining exposure to your webinar:

·      Email Marketing

·      Facebook Fan Page/Groups

·      Facebook Events

·      LinkedIn Events

·      Facebook Ads

·      LinkedIn Groups

·      LinkedIn Ads

·      Twitter

·      Blog Post