Today's association execs, among other business groups, are trying to keep up with the flurry of online options to help communicate with members and prospective members. There's an onslought of educational offerings from ASAE, Association Forum, MPI, SNAP and many, many other associations to help you sort things out...not to mention the offerings by companies trying to sell their wares.

I'm out there attending many of the educational programs and networking events available. I must share that I am thrilled that many of the key challenges that associations and groups face can now be reduced - and possibly eliminated - with the unveiling of Boomity. 

No matter what stage your association is in relative to social networking or online marketing, Boomity could lend significant support to your objectives. Here are some of the TOP challenges that I am hearing Boomity addresses within the association community:

• Prospective members can FIND and get a good understanding of what our association offers with the search engine optimization and marketing mechanisms built into the group.
• Member engagement is much easier and more effective.  Now there are compelling reasons for members to join the association's social community.
• Social networking outreach / broadcasting is simplified through the use of one dashboard.  This is a huge time savings benefit.
• Communications options from headquarters to chapters and members (and vice versa) are greatly improved and more effective since functions like calendaring and document sharing are all