Personal branding on the internet has become very common as more peoerple are becoming adept at using social media. Today, it is common for human resource managers to check a potential candidate’s background on social media.

The potential of being hired (or not) sometimes depends on what people post on their Facebook, Twitter, or LinkedIn account, and what they post can affect their personal brand.

Worried about their careers and potential employers’ impression on them, some people have chosen to keep things private. To avoid this fear of losing a job opportunity, people just need to be aware of the mistakes to be avoided that will sabotage personal branding.

1. Overlooking what is being said about you on the internet, especially on social media. Showbiz celebrities and politicians Google themselves. Why don’t you? Check whether these comments are positive or negative and find out how you can improve them.

2. Not making a good first impression. Avoid looking unprofessional on the internet. People are usually unaware that posting photos of themselves posing with the beer bottle are harmful for their online reputation. Remember that it is a practice right now for potential employers to do a background check on social media.

3. Ignoring your target audience. Know which segment of the population is your target audience and stick with them.

4. Promoting and exposing your personal brand too much. How would people know what you can offer if they don’t even know who you are, right? However, too much promotion can hurt personal branding as people would likely get tired of you if you resort to over-exposure.

5. Promoting on every social media. Know which social media will

Facebook is arguably the most prevalent, most in-your-face social media website in the (brief) history of the Internet. It seems like it’s everywhere, and if the announcement of its CEO is any indication, there are plans for it to actually be everywhere.