We now live in a permission-based culture. No longer do we tolerate interruption marketing, in fact we likely will label this spam. Buyers of products and services want control over what information they consume online. Webinars are the truest sense of permission-based marketing as your leads willingly sign up for your presentation, take time out of their day to pay attention to your information. What more could you ask for?

But why would they do that? Because you are offering something of value to them, this is a critical element, so make sure you know your target market’s pain points and offer them a solution in your webinar.

Webinar Success Strategy #1: Promote The Webinar Everywhere

Get it out there and they will come….just remember, only about half who register will actually attend. It is wise to record your webinar with a screen recording software, then you are able to share the recorded version with those who could not or forgot to attend the live version. Also, make sure you remind them about the webinar via email approx. 1 hour to 30 minutes prior to the webinar start time.

Here are some ideas for gaining exposure to your webinar:

·      Email Marketing

·      Facebook Fan Page/Groups

·      Facebook Events

·      LinkedIn Events

·      Facebook Ads

·      LinkedIn Groups

·      LinkedIn Ads

·      Twitter

·      Blog Post

You may have heard the term “tribes” which Seth Godin coined in his book of the same name. He speaks of Tribal Management and mentions, “What people really want is the ability to connect to each other, not to companies. So the permission is used to build a tribe, to build people who want to hear from the company or cause because it helps them connect, it helps them find each other, it gives them a story to tell and something to talk about.” This is the essence of an online community.

What Is An Online Community?

An online community is similar to the tribe concept as it is a place for a group of people with similar interests to congregate, share and learn from one another, but especially to grow as a result of the community. It is a place where a brand can connect with their ex

Nielsen Online says "member communities" (e.g., social networks and blogs) have become more popular than e-mail. This is a clear indication that the world of communication is shifting quite rapidly. So what does this mean for business? Should email be dropped in favor of social media? Not so fast - while participation in social media has grown exponentially, older adults (I use this term loosely), are still locked into the traditional method of communicating via email. In fact it is estimated that the use of email has actually grown 11% in the past year. These email users are often the consumers with the greatest disposable income and are the decision makers within organizations.

However, one must recognize the rapid shift that is happening. Generations Y and Z (those under age 35) rarely consider email as an option. In fact, the majority of this younger segment never used email at all. We all know about the explosion of social networks like Facebook and MySp

We are thrilled to announce three new features this week.   We encourate you to try them on your groups and feel free to contact support if you need any pointers.

1. Group Widgets

You many now place any industry standard widget within your group pages.  Just go into the Control Panel and select manage widgets.  Once published you will see this on your group pages. (You will notice a widget on the page you are currently reading).  Below is an example of a fund raiser widget.

2. Group Badge

On your main overview tab, you will now see a "badge" on the bottom right hand side of the page.  This can be "grabbed" by any user and placed on thier website or blog.  This is a great way to introduce your group to others across the web.  Below is a sample badge.&

Today's association execs, among other business groups, are trying to keep up with the flurry of online options to help communicate with members and prospective members. There's an onslought of educational offerings from ASAE, Association Forum, MPI, SNAP and many, many other associations to help you sort things out...not to mention the offerings by companies trying to sell their wares.

I'm out there attending many of the educational programs and networking events available. I must share that I am thrilled that many of the key challenges that associations and groups face can now be reduced - and possibly eliminated - with the unveiling of Boomity. 

No matter what stage your association is in relative to social networking or online marketing, Boomity could lend significant support to your objecti

Blog writing is a great way to share information with your friends, meet new people, and exchange ideas. Here are a few tips to get you started.

Write to tell people something informative. No one wants to read daily rants unless they’re really funny. Your posts should be about stuff that people will actually want to read about. Of course, some people visit blogs not for the content but for the wit that the blogger writes his entries with. At the end of the day, you have to have blog writing that is weighty and informative. There is only so much wit you can dazzle your readers with before they look for quality content.

1. Don’t beat around the bush. Don’t use 40 words when you can just use 10. At the same time, avoid terms like “it was okay” or “it’s good” to describe something because you don’t really des

There is so much activity and options for building a Brand in the world of online marketing , that it is truly overwhelming unless you are an expert in the field.

Personal branding on the internet has become very common as more peoerple are becoming adept at using social media. Today, it is common for human resource managers to check a potential candidate’s background on social media.

The potential of being hired (or not) sometimes depends on what people post on their Facebook, Twitter, or LinkedIn account, and what they post can affect their personal brand.

Worried about their careers and potential employers’ impression on them, some people have chosen to keep things private. To avoid this fear of losing a job opportunity, people just need to be aware of the mistakes to be avoided that will sabotage personal branding.

1. Overlooking what is being said about you on the internet, especially on social media. Showbiz